EcoEdition Volume 18: How to Start a Pet CBD Brand
Humans love their pets, sometimes even more than other humans. So, it is no wonder that pet owners demand the best products for their furry friends. From gourmet food to fancy chew toys and everything in between, the pet industry has it all.
While healthy food and comfy dog beds are nothing new, there is a new product category on the market that more and more pet owners are gravitating towards – CBD. From CBD-based soft chews to skin and coat products, pet owners and companies are clamoring to get their hands on the best products.
Are you looking to start a pet CBD brand? Read on to find out the first steps.
FIRST THINGS FIRST – WHY PET CBD?
According to a recent study, the global CBD pet market size is expected to reach USD 4.79 billion by 2028. With a market expectation of this size, getting into the pet CBD industry early is your best bet. The market is still in its infancy which provides new and well-known brands with the opportunity to dominate the space with the right products, branding and customer service.
WHAT PET PRODUCTS CAN I FORMULATE WITH CBD?
Another reason why pet CBD is a hot sector of the industry is the product offerings themselves. Take a look at the various pet CBD product offerings and their purpose below to see which one stands out to you.
- Oil Drops
Hemp seed oil is infused with cannabinoids and other functional ingredients to promote calming or hip & joint support. Oil drops can also be formulated with flavors that pets love including salmon, chicken, bacon, beef and peanut butter.
Skin and coat care products are infused with cannabinoids to help keep your furry friend’s skin and coat in the best condition. These products can be formulated as balms, sprays, and infused into pet shampoo and conditioner.
- Soft Chews
Soft chews can be formulated to focus on a specific purpose, such as digestion, skin and coat care, hip and joint pain, or relaxation. They can also be formulated into fun shapes like dog bones, heart, cubes and round.
Using a combination of functional ingredients and encapsulated cannabinoids, CBD powders for pets create a versatile product that promotes overall wellness.
Keep in mind that white label partners have the ability to fully customize each product to specific brand needs.
WHAT ARE MY FIRST STEPS?
So, you have decided to start a pet CBD line or brand – congratulations! This is a great step toward creating a highly in-demand product or line for your customers. While the first step to starting a CBD brand for pets is deciding to do just that, the next step is to understand the undertaking of it all. CBD products are not as easily created as, say, skincare or food.
All CBD products should be heavily tested and researched, which can take months, if not years. Doing this on your own will entail hiring scientists, setting up labs, arranging third-party testing sites and more.
However, there are ways around this that can help bring your brand to market faster – and that is with white label services.
WHAT IS WHITE LABELING & WHAT ARE THE BENEFITS?
When it comes to the CBD industry, many new players are set on creating a whole new product from scratch. However, while this can work in some instances, finances, time and inflation are not always on their side. That is why white label products are so important and are increasing in popularity, especially in the CBD world.
White labeling products can save you time, reduce the funds you are putting towards this, ensure consistency and so much more. Read EcoGen Volume 16 to read about the 10 reasons you should white label your CBD products.
MY COMPANY DECIDED TO WHITE LABEL PET CBD PRODUCTS, WHAT DO I DO NOW?
If white labeling your pet CBD products is your preferred method to get your pet CBD brand to market, all you need to do is contact a white label partner. White label partners are there to assist you with everything, every step of the way. From the shape of the soft chew to the flavor of the tincture and amount of CBD, white label services, like that at EcoGen, know the questions to ask and the direction to lead you in.
Have more questions about how to start a pet CBD brand? Reach out to us using the form below.